Volvo Trucks South Africa Appoints New Sales Director

Volvo Trucks South Africa has announced the appointment of Anders Friberg as the company’s new Director of New Truck Sales. Effective 1 April 2024, Friberg will be based at the Volvo Group Southern Africa headquarters in Johannesburg.
Anders Friberg, Director for New Truck Sales at Volvo Trucks South Africa
Anders Friberg, Director for New Truck Sales at Volvo Trucks South Africa

With extensive experience across the commercial vehicle industry and various international brands, Friberg brings a wealth of knowledge and expertise to his new role. Most recently serving as the Director of Private Importer Development within Volvo Trucks International, Friberg has proved his capabilities in driving sales and implementing effective business development strategies.


Friberg’s career journey includes pivotal roles within other premium truck brands, where he served as Area Sales Manager, Senior Area Sales Manager, Business Development Manager in Turkey, and Managing Director in Tanzania. Notably, his tenure as Sales Director for Scania South Africa and Export from 2016 to 2020, gave him valuable insight into the South African vehicle industry and market dynamics.


Friberg said he is excited to be back in South Africa. “The local transport industry has very unique challenges in terms of operating conditions and logistical pressures. At Volvo Trucks, we are committed to helping our customers face and overcome these challenges by providing the best products for the job at hand, as well as unrelenting support and quality services. I am excited about serving our customers and driving success, together.”


Waldemar Christenson, Managing Director of Volvo Trucks South Africa said that the local team is delighted to welcome Friberg.


"His extensive experience and profound understanding of the industry and the local truck market will undoubtedly drive our sales initiatives forward, ensuring continued success for Volvo Trucks and our customers in the region."


In 2024, Volvo Trucks South Africa is celebrating its 24th anniversary in the country. The company has an assembly plant in Durban, KwaZulu-Natal, and currently employs around 900 people at various sites across the country. 

For further information, please contact:

Joe Pretorius
Brand Manager, Volvo Trucks
Tel: +27 11 842 5000

Volvo Trucks supplies complete transport solutions for discerning professional customers with its full range of medium- and heavy-duty trucks. Customer support is provided via a global network of dealers with 2,300 service points in about 130 countries. Volvo trucks are assembled in 12 countries across the globe. In 2022 approximately 145,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The group also provides complete solutions for financing and service. Volvo Trucks’ work is based on the core values of quality, safety and environmental care.